The lens of design
Design isn't about making things pretty - it's about bringing clarity to fuzzy ideas and helping them take shape.
I'm an eye doctor for ideas. My clients come in with blurry vision - abstract concepts floating in their minds. My job? Help them find the right lens to see clearly.
We try different perspectives. Adjust the focus. Test various approaches. With each iteration, the picture sharpens. What starts as a vague notion transforms into crystal-clear vision.
The real work isn't in creating pretty interfaces or fancy interactions. It's about bringing structure to chaos. Once we achieve clarity, everything else falls into place.